T1 Entertainment & Sports seeks $35 million to expand PC cafes, live events
T1娱乐体育公司正在寻找3500w美金来扩张他的PC网咖，现场活动
Fresh off a second straight League of Legends Worlds title, T1 Entertainment & Sports wants to raise $35 million in capital to expand its gaming cafe brand and other operations.
刚刚成功卫冕了第二次英雄联盟世界冠军头衔后，T1娱乐体育公司想要筹集3500万美金的资金，来用于扩张他们的网咖品牌和其他业务的运营。Seoul-based T1 is a joint venture between SK Telecom and Comcast Spectacor. The five-time LoL Worlds winning-organization also has the world’s most popular esports competitor in Lee “Faker” Sang-hyeok, who was the MVP of this year’s championship run.
总部位于首尔的T1是由SK通讯公司和康卡斯特媒体集团的下属企业全球谱公司组成的合资企业.他们五次获得了LOL全球总冠军还拥有这个世界上最受欢迎的电竞选手FAKER李相赫，他也是今年的总决赛MVP选手。It all comes at a good time for T1 CEO Joe Marsh, who’s out raising capital. This is the first time T1 has been out raising money since Comcast Spectacor first invested in 2019.
正在筹集资金的T1 CEO乔·马什表示这是一个好的时间点，全球谱公司自2019年首次投资以来，T1第一次进行筹集资金。The championship “has been huge” for T1, Marsh said. “With the team performing at the highest level, we’re looking toward our biggest expansion. ... We survived ‘esports winter,’ and now we’re building a proper business.”
马什表示：这次冠军对于T1来说“意义重大”，“伴随着团队在最高水平赛事上的表现，我们正在寻求我们最大的扩张，我们在‘电竞寒冬’中生存了下来，现在我们正在建立一个正式的商业实体”Marsh noted Ralph Lauren, Mastercard and skin care brand Laneige were new sponsors brought in this year. T1 also renewed with Red Bull and Samsung. “Big deals with us,” he said.
马什提到了拉夫劳伦Ralph Lauren，万事达卡Master card和护肤品牌兰芝Laneige是今年引进的新赞助商，T1也与红牛Red Bull和三星Samsung完成了续约，他说：“是我们的重大合作。”
Base number
基准数字
T1 Base Camp also opened in 2024. It’s an internet cafe (they’re called PC bangs in South Korea) in Hongdae, a district in Seoul that’s home to Hongkin University and other schools and is a vibrant hub for young people. Marsh said it quickly became the No. 1 PC bang in South Korea, decked out in team colors, gear, images of star players.
T1Base camp也在2024年开业.这是一个网咖（在韩国也叫做PC bangs），位于首尔弘大,这里是弘益大学（原文写的是Hongkin University，但是弘益大学的英文名称是Hongik University，弘大区也有说法是弘大周边区域的简称，但是没有找到hongkin这所大学，所以原文拼写错误也有可能，此处有异议，欢迎评论区指出）和其他学校的所在地，这里也是活力年轻人们的聚集地.马什说，它很快成为了韩国排名第一的PC bang，装饰着队伍的颜色，装备和明星选手的图片。“Part of the investment round is to expand on Base Camp,” Marsh said, as it takes about $1 million to open a single facility. “These are revenue-generating, cash-flow businesses, and we want to build off the brand.”“投资轮的一部分是扩大基地营，”马什说，开设一个单一设施大约需要100万美元。“这些是创收的现金流业务，我们希望建立在品牌之上。”
Marsh said they have a second location in picked out, and it’s also looking for a location in a CVG movie theater (that’s one of South Korea’s big entertainment conglomerates). Marsh notes there’s expansion interest as well in Japan, Vietnam, Singapore and “eventually” China (all hotbeds of League of Legends fandom).
马什说，他们已经选好了第二个地点，并且正在韩国CGV电影院（这是韩国大型娱乐集团之一）寻找地点。马什指出，也有兴趣在日本、越南、新加坡和“最终目的地”中国（所有《英雄联盟》粉丝的温床）扩张。
A live events business?
现场活动业务？
Part of what makes the cafe expansion attractive is the revenue that comes from food and beverage, and another place to tap into what T1’s learning about F&B is live events (and its chefs, who not only create expansive menus, but also make food handpicked by the likes of Faker and Zeus, which fans gobble up).使网吧扩张具有吸引力的部分原因是来自食品和饮料的收入，另一个可以利用T1对F&B（食物和饮品）了解的地方是现场活动（以及它的厨师，他们不仅创建了广泛的菜单，还制作了像Faker和Zeus这样的选手挑选的食物，粉丝们会热情购买）。Earlier this season, it hosted a LoL Champions Korea match at Goyang Sono Arena -- it was called T1 Home Ground -- selling out 7,000 tickets in a few hours and generating over “$1 million in top-line revenue.” This was part of an experiment, with Riot permitting T1 to take a home match from a venue that seats 440 people to a far larger arena. Marsh said this is part of an evolving model, bringing in revenue not just from F&B sales and tickets but merchandise sales and parking as well.本赛季早些时候，它在韩国高阳体育场GoYang Sono Arena举办了一场LoL Champions Korea比赛——被称为T1主场 Home Ground——在几个小时内售罄了7000张票，创造了超过“100万美元的顶级收入”。这是一次实验的一部分，Riot允许T1将一场原本在440人场地举行的主场比赛转移到一个更大的场地。马什说，这是不断发展的模式的一部分，不仅从F&B销售和门票收入，还包括商品销售和停车收入。“We controlled all the F&B inside. We handled all the production, ran the show. It was a really great experience,” Marsh said, as fans participated in chats and songs like you’d see at a KBO baseball game (LoL fans, Marsh said, tend to be quieter). “We’re looking to do bigger events and amplify what we’re doing in the [South Korean LoL competition].” This includes a potential sale of naming rights for the events, if Riot permits it, and possibly taking it outside South Korea.
“我们控制了所有的F&B内部。我们负责了所有的制作，运行和演出。这是一次非常好的体验，”马什说，粉丝们参与了讨论和歌曲创作，就像你在KBO棒球比赛中看到的那样（马什说，LoL粉丝（相比于棒球粉丝）往往更安静）。“我们正在寻找更大的活动，并扩大我们在[韩国LoL比赛]中所做的。”这包括如果Riot允许的话，可能出售活动的命名权，并且可能将其走出韩国。
T1 Entertainment & Sports seeks $35 million to expand PC cafes, live events
T1娱乐体育公司正在寻找3500w美金来扩张他的PC网咖，现场活动
Fresh off a second straight League of Legends Worlds title, T1 Entertainment & Sports wants to raise $35 million in capital to expand its gaming cafe brand and other operations.
刚刚成功卫冕了第二次英雄联盟世界冠军头衔后，T1娱乐体育公司想要筹集3500万美金的资金，来用于扩张他们的网咖品牌和其他业务的运营。Seoul-based T1 is a joint venture between SK Telecom and Comcast Spectacor. The five-time LoL Worlds winning-organization also has the world’s most popular esports competitor in Lee “Faker” Sang-hyeok, who was the MVP of this year’s championship run.
总部位于首尔的T1是由SK通讯公司和康卡斯特媒体集团的下属企业全球谱公司组成的合资企业.他们五次获得了LOL全球总冠军还拥有这个世界上最受欢迎的电竞选手FAKER李相赫，他也是今年的总决赛MVP选手。It all comes at a good time for T1 CEO Joe Marsh, who’s out raising capital. This is the first time T1 has been out raising money since Comcast Spectacor first invested in 2019.
正在筹集资金的T1 CEO乔·马什表示这是一个好的时间点，全球谱公司自2019年首次投资以来，T1第一次进行筹集资金。The championship “has been huge” for T1, Marsh said. “With the team performing at the highest level, we’re looking toward our biggest expansion. ... We survived ‘esports winter,’ and now we’re building a proper business.”
马什表示：这次冠军对于T1来说“意义重大”，“伴随着团队在最高水平赛事上的表现，我们正在寻求我们最大的扩张，我们在‘电竞寒冬’中生存了下来，现在我们正在建立一个正式的商业实体”Marsh noted Ralph Lauren, Mastercard and skin care brand Laneige were new sponsors brought in this year. T1 also renewed with Red Bull and Samsung. “Big deals with us,” he said.
马什提到了拉夫劳伦Ralph Lauren，万事达卡Master card和护肤品牌兰芝Laneige是今年引进的新赞助商，T1也与红牛Red Bull和三星Samsung完成了续约，他说：“是我们的重大合作。”
Base number
基准数字
T1 Base Camp also opened in 2024. It’s an internet cafe (they’re called PC bangs in South Korea) in Hongdae, a district in Seoul that’s home to Hongkin University and other schools and is a vibrant hub for young people. Marsh said it quickly became the No. 1 PC bang in South Korea, decked out in team colors, gear, images of star players.
T1Base camp也在2024年开业.这是一个网咖（在韩国也叫做PC bangs），位于首尔弘大,这里是弘益大学（原文写的是Hongkin University，但是弘益大学的英文名称是Hongik University，弘大区也有说法是弘大周边区域的简称，但是没有找到hongkin这所大学，所以原文拼写错误也有可能，此处有异议，欢迎评论区指出）和其他学校的所在地，这里也是活力年轻人们的聚集地.马什说，它很快成为了韩国排名第一的PC bang，装饰着队伍的颜色，装备和明星选手的图片。“Part of the investment round is to expand on Base Camp,” Marsh said, as it takes about $1 million to open a single facility. “These are revenue-generating, cash-flow businesses, and we want to build off the brand.”“投资轮的一部分是扩大基地营，”马什说，开设一个单一设施大约需要100万美元。“这些是创收的现金流业务，我们希望建立在品牌之上。”
Marsh said they have a second location in picked out, and it’s also looking for a location in a CVG movie theater (that’s one of South Korea’s big entertainment conglomerates). Marsh notes there’s expansion interest as well in Japan, Vietnam, Singapore and “eventually” China (all hotbeds of League of Legends fandom).
马什说，他们已经选好了第二个地点，并且正在韩国CGV电影院（这是韩国大型娱乐集团之一）寻找地点。马什指出，也有兴趣在日本、越南、新加坡和“最终目的地”中国（所有《英雄联盟》粉丝的温床）扩张。
A live events business?
现场活动业务？
Part of what makes the cafe expansion attractive is the revenue that comes from food and beverage, and another place to tap into what T1’s learning about F&B is live events (and its chefs, who not only create expansive menus, but also make food handpicked by the likes of Faker and Zeus, which fans gobble up).使网吧扩张具有吸引力的部分原因是来自食品和饮料的收入，另一个可以利用T1对F&B（食物和饮品）了解的地方是现场活动（以及它的厨师，他们不仅创建了广泛的菜单，还制作了像Faker和Zeus这样的选手挑选的食物，粉丝们会热情购买）。Earlier this season, it hosted a LoL Champions Korea match at Goyang Sono Arena -- it was called T1 Home Ground -- selling out 7,000 tickets in a few hours and generating over “$1 million in top-line revenue.” This was part of an experiment, with Riot permitting T1 to take a home match from a venue that seats 440 people to a far larger arena. Marsh said this is part of an evolving model, bringing in revenue not just from F&B sales and tickets but merchandise sales and parking as well.本赛季早些时候，它在韩国高阳体育场GoYang Sono Arena举办了一场LoL Champions Korea比赛——被称为T1主场 Home Ground——在几个小时内售罄了7000张票，创造了超过“100万美元的顶级收入”。这是一次实验的一部分，Riot允许T1将一场原本在440人场地举行的主场比赛转移到一个更大的场地。马什说，这是不断发展的模式的一部分，不仅从F&B销售和门票收入，还包括商品销售和停车收入。“We controlled all the F&B inside. We handled all the production, ran the show. It was a really great experience,” Marsh said, as fans participated in chats and songs like you’d see at a KBO baseball game (LoL fans, Marsh said, tend to be quieter). “We’re looking to do bigger events and amplify what we’re doing in the [South Korean LoL competition].” This includes a potential sale of naming rights for the events, if Riot permits it, and possibly taking it outside South Korea.
“我们控制了所有的F&B内部。我们负责了所有的制作，运行和演出。这是一次非常好的体验，”马什说，粉丝们参与了讨论和歌曲创作，就像你在KBO棒球比赛中看到的那样（马什说，LoL粉丝（相比于棒球粉丝）往往更安静）。“我们正在寻找更大的活动，并扩大我们在[韩国LoL比赛]中所做的。”这包括如果Riot允许的话，可能出售活动的命名权，并且可能将其走出韩国。
